BREAKFAST

BREAKFAST’s 2025 communications strategy, aligned with Art Dubai, positions the artist as a global leader in kinetic and data-driven sculpture. Anchored by the debut of Carbon Wake—a monumental, AI-powered work visualising global carbon emissions in real time—the campaign underscores BREAKFAST’s innovation at the intersection of climate awareness, public engagement, and technological art.

Building on previous high-profile commissions (Venice Biennale, World Expo Dubai, Royal Caribbean), the strategy showcases BREAKFAST’s evolution through a multilayered rollout: exclusive media outreach, behind-the-scenes content, targeted partnerships (e.g. with sustainability platforms and tech outlets), and immersive in-person experiences during the fair. By fusing beauty with urgency, the campaign reinforces BREAKFAST’s position as an artist shaping the future of experiential, responsive art.